The Bombardier Story

The Bombardier Story

From Snowmobiles to Global Transportation Powerhouse

Book - 2013
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"In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc. has emerged as a global leader in the transportation industry. This book tells the fascinating tale of this remarkably well managed company that has enjoyed spectacular growth in its chosen markets through strong leadership and management strategy, succession planning, strategic diversification, and turnaround and acquisition artistry."--From publisher.
Publisher: Toronto : J. Wiley & Sons Canada, c2013
Edition: 2nd ed
Branch Call Number: 338.7629046 M135b 2013
Characteristics: xxii, 298 p. : ill. (some col.) ; 24 cm

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