"A guide for "mompreneurs"--updated with brand-new digital marketing strategies. Written specifically for mothers seeking to turn their ideas into marketable products, this new edition takes you through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. New material includes: Updated information on product research and patent searches. Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors. Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing."--Provided by publisher.