The Economy of You
Discover your Inner Entrepreneur and Recession-proof your LifeBook - 2014
"Handcrafted jewelry, artisanal eats, life coaching, app development, you name it - entrepreneurial side ventures are everywhere. Unlock your creativity and find a sense of fulfillment you never dreamed possible. Kimberly Palmer illuminates this growing movement, starting with her own journey. Recognizing that journalism offers little job security these days - and with a baby to provide for-she decided to develop a series of financial planners. This supplemental business was soon providing a reliable income stream. The Economy of You recounts story after story of people who - like Kimberly - are liberating themselves from financial strain. A deli employee who makes custom cakes at night. An instrument repairman who sells voice-overs on his website. A videographer who started a profitable publishing house on the side. Interwoven in the profiles are concrete guidelines for readers looking to launch rewarding businesses of their own, including: tips for figuring out the ideal side gig; ideas for keeping start up costs low; advice on juggling a fledgling enterprise and a full-time job; strategies for finding your "tribe" and building a social network; branding and marketing basics that bring results; when and what to offer for free; and much more. Companies guarantee nothing but today's wages. It's up to you to build stability by becoming a money-making engine. It's empowering, gratifying, and easy to do with The Economy of You"--Provided by publisher.
Publisher: New York : American Management Association, 
Branch Call Number: 658.11 P174e
Characteristics: xvi, 239 p. ; 24 cm
Alternative Title: You : discover your inner entrepreneur and recession-proof your life