How to Propel your Marketing and Transform your Brand in the Digital Age

Book - 2016
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"Marketing in today's digital age has become overwhelmingly complex - but it doesn't have to be. Step above of the clutter and understand the new principles of digital marketing. Marketer and entrepreneur Shama Hyder brings her uniquely Zen approach - separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks. Offering five essential principles that crack the code on marketing successfully in today's ecosystem, she will help you not only regain your sanity, but learn how to spot opportunities to grow your organization and brand in the midst of marketplace chaos. Shama draws on her experience guiding clients ranging from small businesses to Fortune 100s to demystify the marketing landscape and operate effectively in the digital world. Transform your current approach into an effective, struggle-free, ROI-driven strategy. Don't waste time, energy, and money on the wrong strategies and approach for your customers, industry, and market. Momentum teaches you how to thrive"--Provided by publisher.
Publisher: Dallas, Texas : BenBella Books, [2016]
Branch Call Number: 658.8 K11m
Characteristics: ix, 178 pages ; 24 cm


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