Digital Marketing for Dummies

Digital Marketing for Dummies

Book - 2017
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Use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to the latest ways to effectively use content marketing and influencer marketing - get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms - and the people who use them - continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Take the guesswork out of marketing in the digital age with the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals - and boost your bottom line.
Publisher: Hoboken, NJ : Wiley, [2017]
Branch Call Number: 658.872 D325d
Characteristics: xiv, 334 pages : illustrations ; 24 cm
Additional Contributors: Henneberry, Russ


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