Guerilla Marketing in 30 DaysGuerilla Marketing in 30 Days

"Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today's aspiring guerrillas. In 30 chapters and 30 days, the authors show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. Learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level -- ultimately increasing profits, cutting costs, and gaining new customers. Proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. Includes action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success"--Provided by publisher.